![]() ![]() The MVP for online businesses - Digital Marketing, is constantly expanding & evolving, while marketers need to stay up-to-date with the latest digital marketing tools and strategies. ![]() By leveraging these tools, marketers can create highly effective campaigns to help them achieve their goals and objectives. Marketers can also use these tools to create and manage customized content, optimize campaigns for search engine optimization (SEO), and create and manage ad campaigns on social media platforms. With the help of digital marketing tools, marketers can track and analyze audience engagement, monitor website performance, and measure campaign success. These tools help marketers reach target audiences, measure the success of their campaigns, and optimize their strategies. I’m proud to be that “rock in the storm” to help my clients enjoy the same level of success and financial freedom I’ve been able to achieve myself.Digital marketing tools provide powerful and effective ways for marketers to succeed. I’ve built my business from nothing and know how hard it can be to start and grow a business when you’ve got no money, no help and the world on your shoulders. That gives me far more personal gratification than helping a $50 million firm generate an increase in sales. Third (and probably most important), I love helping the “underdog.” When a client comes to me with a story about how I’ve helped them finally get the financial success they so desperately needed, or that I’ve helped them get out of debt and save their business (and sometimes their marriage!), I’m totally fulfilled. All my life I’ve had to build something from nothing, and that’s what I’ve gotten really great at – scrappy, creative and really, really smart strategy coupled with hard work. Second, I enjoy the challenge of working with the small firm. I don’t usually find any of this with small business owners. I’m not a good “schmoozer” and refuse to kiss up to someone to earn their business. Plus, there is a lot of “schmoozing” that has to go on to get in the doors in the first place. Everything is a committee decision that only serves to stall action and water down ideas. It’s next to impossible to get anything implemented because of all the politics and red tape. And while I could (and have) consulted with larger IT firms, I have chosen to work with small IT firms and start-ups for three main reasons:įirst, I find many big firms frustrating to work with. ![]() They are already doing a lot of things right, they have money to invest, an established client base and a good reputation in the marketplace to build on. In many ways, it’s easier to work with a larger firm that’s already established and has achieved a level of success on their own. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales-driven organizations in the world. This includes both online and off-line marketing strategies for computer training schools and universities, franchise organizations, software companies (Novell, SurfControl, AVG antivirus and Microsoft), financial services, seminars and events, member organizations and a variety of consumer products and services. In addition to her extensive experience with IT services firms, Robin has also developed marketing strategies for over 4,500 businesses in 14 different industries across North America, Australia and Europe. She writes columns for, , SMB Nation Partner Magazine and Microsoft’s Partner website, and runs the largest, most successful sales and marketing coaching program in the world for the CEOs of IT services firms. Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, MSPU Boot Camp and Strategies for Success, and has been interviewed and published in VARBusiness and Sales and Marketing Magazine. ![]()
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